We The Hobby

We The Hobby is a card shop and Sports Card Lounge at 145 College Ave in Rochester, built as a modern, entertainment-forward take on the classic hobby shop. It stocks sports cards, Pokémon, Magic: The Gathering, One Piece Card Game and Disney Lorcana, and it runs a full calendar of league nights and drafts. It suits collectors who want grading handled in the building, players who want a regular night out, and anyone who likes opening boxes in a room built for it.

What's on the shelves

Sports cards and the major trading card games are the core: Pokémon, Magic: The Gathering, One Piece Card Game and Disney Lorcana. The lounge is set up for opening boxes on the spot, watching games and having a beer. Apparel and hobby supplies round out the retail side, including hoodies, hats, T-shirts and a color logo polo. The store also buys cards.

Grading and consignment

Grading is a real strength here. CGC submissions run through an on-site grading specialist who manages each step once cards are selected, covering submission, prep, insurance and expedited shipping to CGC. Pokémon, sports cards, Magic: The Gathering and other games CGC supports are accepted, either from live breaks or by in-store drop-off. Turnaround is about 30 days once CGC receives the cards. Graded cards can be picked up in store at no extra charge or shipped for a fee, and pickup orders are held in secure storage until collected. The specialist is in Wednesday through Sunday, 2 PM to 6 PM.

PSA submissions are also handled through the store, with seven service tiers. The grading fee is set by declared value, and the store adds its own service fee on top.

Newly graded cards can go straight into consignment, where regular customers receive 110% of the final hammer price on sales under $50,000 and 111% on sales over $50,000.

A separate buyback program buys back graded cards pulled from the store's own repacks.

Events and organized play

The play calendar is busy, with leagues and game nights across several games. November 2026 includes:

The store also hosts private events booked by customers.

Store policies

Merchandise purchases are final sale, except for damaged, defective or incorrect items reported within 7 days of delivery. Sales of unopened trading card boxes and cases and of autographed memorabilia are final. Single cards can be returned or exchanged if the store is notified within 48 hours of receipt. Payment is accepted by Visa, MasterCard, American Express, Discover, PayPal and bank wire.

Hours and getting there

The store is at 145 College Ave in Rochester.

History

We The Hobby began as a passion project in a spare bedroom, started by a Rochester native who chose to build the company in his hometown. It has grown into a company with more than 150 full-time employees and 25,000 square feet of headquarters space in Rochester's Village Gate. Alongside the Rochester lounge, the company streams more than 100 hours of live content a day across nine channels and operates every day of the year.

The local scene

Several other card and game stores sit within a short distance: Yankee Clipper House of Cards, Pair-A-Dice Games and another WeTheHobby listing, all about 0.1 miles away, plus Comics Etc at 0.2 miles and Collectors Wholesale at 0.7 miles. For shows, the 585Cardz Batavia Card & Collectibles Show starts November 4 and the Extreme Pokemon Show starts November 15, both about 32.5 miles away.